Get up to 70% subsidy Sign up for our digital marketing and web design courses now!

Digital Content Creator and Strategist Programme

The average internet user in Singapore spends 2 hours each day consuming content from popular social media platforms like Facebook, YouTube, Instagram and TikTok. With the content strategy and creation skills acquired through our programme, businesses will be able to produce eye-catching content that resonates with social media audiences and get them to take action!

Supported by

Content is KING

Content is king. From physical flyers and brochures to websites, online advertisements and other digital marketing collaterals — today’s brands must consistently produce compelling content to attract, engage and retain customers. The good news? You don’t need specialised knowledge or equipment to create content.

With the advancement of technology and easy-to-use free software and tools, you can now create original, high-quality content such as animations and photos to engage your audience. No photoshop? No problem! All you need is a smartphone and mobile apps to get started.

It doesn’t matter if you’re a small business or a one-person operation. Stand out by publishing original content to attract more leads and revenue for free without having to pay for advertising.

Creating Content with High Social Media Engagement

Over 5.3 million active social media users in Singapore spend an average of 2 hours per day on platforms like Facebook, Instagram, TikTok and LinkedIn. Learn the content creation secrets that’ll help you stand out on their feed and get more likes, engagement and views on every piece of content you publish.

With the content strategy skills acquired through our programme, businesses will be able to create eye-catching content that resonates with audiences and gets them to take action!
BORING CONTENT

Boring vs Attractive Content

How will content affect your campaign performance?

Only 20% of impressions get converted into views if your content is not attractive enough for your audience. If your content is interesting and attractive enough, that number skyrockets and now 70% of your impressions get converted into views. That’s why we teach you the tips, techniques and tricks you need to create interesting content that consistently delivers high viewership, leading to increased engagement and call-to-action rates.

ATTRACTIVE CONTENT

With the animation and photography skills acquired through our programme, businesses will be able to skyrocket their impressions to views conversion by 50%!

Course Outlines

Course Outlines

Improve Digital Marketing With Content Strategies
Create Attractive Animated Artworks with Powtoon
Take Impactful Photos with Your Smartphone
Improve Digital Marketing With Content Strategies
  • Understand content types based on the latest market trends and how they can use to drive positive results
  • Learn what is digital storytelling and how it can convey your brand message
  • Learn how to conceptualize content ideas to achieve marketing goals
  • Learn how to create an effective content marketing campaign to increase traffic and conversions for higher sales and engagement
  • Analyze key insights and data from campaigns to produce better content for future campaigns
Create Attractive Animated Artworks with Powtoon
  • Develop a compelling storyboard for effective audience engagement
  • Learn how to create attractive animation artwork with easy-to-use free tools such as Canva and Powtoon to stand out from competitors
  • Hands-on practical session to create an animation artwork via Powtoon and Canva
  • Understand key principles of design and apply them to digital animations
  • Review and improve the created animation artwork to better meet business objectives
Take Impactful Photos with Your Smartphone
  • Develop a mood board to standardise how photos should be taken and portrayed to enhance uniformity and corporate identity
  • Apply photography techniques like the rule-of-third, depth-of-field, and framing to achieve your desired shot composition
  • Learn how to use your mobile phone camera in different environments (indoor and outdoor) and lighting conditions to achieve professional and high-quality photos for digital platforms and digital marketing
  • Hands-on practical session for both indoor and outdoor photo shoots to create compelling and attractive photos
  • Use free photo editing tools like Pixlr to edit and enhance photos for digital marketing

Be Certified as a Digital Content Creator & Strategist

Receive 3 SkillsFuture NICF Statements of Attainment and 3 Certificates of Completion by FirstCom Academy upon programme completion. Be also certified as a Digital Content Creator and Strategist!
Certificate

NICF Certifications

The NICF is a joint effort between SkillsFuture Singapore, Infocomm Media Development Authority and stakeholders in the Information and Communication Technologies (ICT) industry. Courses under NICF are identified to have met competency standards put out by ICT companies for existing job roles. Companies may use the NICF Certificate of Attainment to assess if a candidate has demonstrated the required skills & competency for the role!
Receive an NICF Statement of Attainment issued by WSQ when you acquire each skill set!
Digital Content Creation

Digital Content Creator & Strategist Programme

SELECT ANY 3 MODULES

Digital Marketing
Content Strategies

2 Days

Animated Artworks
Creation with Powtoon

2 Days

Take Impactful Photos
with Your Smartphone

2 Days

Social Media Marketing
with Video Creation

2.5 Days

Duration6 Days (48 Hours) – 6.5 Days (52 Hours)
Full Programme Fee$2,400.00 – $2,700.00
SELECT ANY 3 MODULES

Digital Marketing
Content Strategies

2 Days

Animated Artworks
Creation with Powtoon

2 Days

Take Impactful Photos
with Your Smartphone

2 Days

Social Media Marketing
with Video Creation

2.5 Days

 

Duration
6 Days (48 Hours) – 6.5 Days (52 Hours)

 

Full Programme Fee
$2,400.00 – $2,700.00
Corporate
Individual
SMEsNon-SMEs
Up to 70% Upfront SkillsFuture SubsidyUp to 50% Upfront SkillsFuture Subsidy
SkillsFuture Enterprise Credits (SFEC) (Up to 90% auto reimbursement on out-of-pocket cost)
Additional Support
Absentee Payroll ($4.50/hour)
  • Course fees payable is subject to 8% GST charged based on the full course fees before subsidy.
  • Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
  • Subjected to individual company’s budget availability for SkillsFuture Enterprise Credit (SFEC). For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

SME Eligibility Criteria

– Registered or incorporated in Singapore
– At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
– Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Singapore Citizens (40 years & above)Singapore Citizens (21 – 39 years old) & PR
Up to 70% Upfront SkillsFuture SubsidyUp to 50% Upfront SkillsFuture Subsidy
Additional Support
SG Citizens aged 25 and above can use SkillsFuture Credits to offset course fees payable

SG Citizens below 31 years old can use PSEA to offset course fees payable

MOE logo

Up to 50% reimbursement on cash outlay for NTUC UTAP membersNTUC UTAP logo
  • Course fees payable is subject to 8% GST charged based on the full course fees before subsidy.
  • Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
  • Subjected to individual company’s budget availability for SkillsFuture Enterprise Credit (SFEC). For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

*Nett Fees Payable are inclusive of GST charged based on the full course fees.

Trainers

Industry-vetted and ACTA/ACLP-certified Trainers

Learn the best practices and actionable strategies of Digital Marketing from proven industry experts who have handled more than a million dollar in advertising budget. Get valuable insights as they incorporate real-life SME case studies into the curriculum.

ACTA/ACLP-certified trainers with actual industry experience handling more than a million dollar in advertising budget.

Ability to incorporate real-life Singapore SME case studies into the curriculum

Specialised Digital Marketing Programmes that empower learners to independently execute omnichannel marketing campaigns

Learners' Testimonials

Rated 4.8 by more than 2,700 Learners on Google Review

Discover what other course participants say about FirstCom Academy's training programs
S
Siti F.
Overall a valuable experience attending Social Media Marketing course. I've attended 3 of the classes and I highly recommend instructors Jeff Goh, Daryl Kang and Moses Simon. All the instructors provide sufficient tools and educational materials to guide us in learning.
View More
B
Brendon H
I definitely have a better grasp of how to improve Facebook and Instagram Ads now that the training is over. Mo, the trainer, is really helpful and capable of responding to my inquiries. I may gain from the practical approach. The venue was very easy to go to because a free shuttle was offered. It improves the experience of both traveling and attending the course. I'm also going to the LinkedIn and TikTok classes!
View More
Eugenie Deany Diepenhorst
Had a great learning experience about digital marketing which broaden my horizon on how to reach our target market and increase revenue. Our trainer, Moses was very accommodative and he paced the time without making a first-timer like me feeling pressured.
View More
H
Hannah Chan
Did the Google SEO Course and it was very well facilitated. Great for working adults as it’s only a 2.5 day course, yet comprehensive enough. Good learning environment. Trainer Paul Tan was really knowledgeable and helpful in guiding the class. Would recommend!
View More
J
Joelle
Attended another marketing course by Paul Tan, Search Engine Optimisation. Had a very good learning experience, concept were properly explained. Paul Tan is a good trainer who’s willing to teach more and friendly as well. A lot of practical examples which helped me to understand all the parts, much appreciated. Highly recommend if you’re interested in google marketing.
View More
C
Carol Aw
Knowledgeable and helpful trainer for the Facebook course. Approachable and friendly staff. Make my learning experience a wonderful one! Will surely recommend Firstcom to anyone who wants to pursue related course.
View More
Y
Yun Xuan
Gained more Knowledge on LinkedIn marketing and trainer was very friendly in guiding our enquiry. FirstCom Academy also catered food for all students which is a good thing.
View More
s
stage rem
The courses organised by Firstcom were all very relevant and meets current trends in the market place. SMEs biz owners will definitely benefit from attending these courses which is a necessity to gain edge over competition. In current context knowledge is king!
View More
L
Littlestarz 81
The best trainer I have met so far & Daryl Kang have a very good attitude to go extra miles on the explanations to ensure his students are fully understand the topics. Definitely will invite friends to join his class in future. Well done & keep it up the good work!
View More
yunwei lee
It was a wonderful experience in FirstCom Academy. The lecturer was really helpful towards us regarding on our questions. The whole programme was really interesting.
View More
Evan Rajoo
This is my first time with FirstCom It has been a very interesting experience while learning something which is new to me. Food was good. Well paced learning method. I am very glad that we had a very good instructor Miss Fern Deng, who is friendly. patience in explaining and making it very clear and understandable.
View More
a
alice show
Trained by Paul Lim, learnt alot from his training. It will definitely help me in my business on ecommerce platform. Training area is clean & meals are supplied. Good for beginners.
View More
View All Reviews
Environment

Conducive Learning Environment

Each training center houses 5 classrooms, each suited for a class size of 20 learners.

Kallang Way
Woodlands

Kallang Way Training Center

158 Kallang Way, #03-05 Performance Building, Singapore 349245
Capacity: 20 trainees
Kallang Way Training Center
Kallang Way Training Center
Kallang Way Training Center
Kallang Way Training Center
Kallang Way Training Center

Woods Square Training Center

6 Woodlands Square, #07-01 Woods Square Tower 2, 737737
Capacity: 20 trainees
Woods Square Training Center
Woods Square Training Center
Woods Square Training Center
Woods Square Training Center
Woods Square Training Center
Shuttle Bus

Free Shuttle Bus
To Kallang Way

Every Mon – Fri 8.30am
from Serangoon

Tea Breaks

Lunch +
2x Tea Breaks

will be provided each day!

Start Your Learning Journey with
FirstCom Academy Today

Accelerate your learning and pick up in-demand skills with practical training courses taught by industry veterans.