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[WSQ] TikTok Fundamentals and Running Advertisements on TikTok

Do you want to use social media to grow your community and increase revenue? This TikTok marketing program is for you! Discover different tips, tricks and hacks to create engaging and interactive TikTok content and be exposed to helpful tools to improve your social media strategy on TikTok.

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TikTok Fundamentals and Running Advertisements on TikTok

It is very common for online mobile users to spend their time away easily without realising when browsing the internet watching short viral videos. TikTok videos are easy-to-create and a great way to express creativity as well as show off your brand’s personality or to sell a product.

In our 2.5 day course, we’ll show you how you can take advantage of TikTok to create compelling videos and run effective ad campaigns on the platform. Get hands-on experience with TikTok’s in-built functions to add filters, effects, stickers and even royalty-free music to spice up your videos. Knowing how to create TikTok videos will help you greatly when it comes to developing the appropriate ad formats for the platform.

Once you have a firm grasp on creating videos and how they will appear on TikTok, you’ll be better equipped to plan, implement and evaluate your TikTok ad campaigns. Making use of advanced features like TikTok Ads Manager to streamline campaign management and generate reports to optimise conversion rates on the platform.

All our courses are conducted by experienced industry practitioners. You can be sure that they will engage you with interesting class activities such as group discussions, presentations, brainstorming sessions, case study discussions, demonstrations and practical hands-on activities.

 

TikTok Marketing Course

TikTok Marketing Course

Day 1
Day 2
Day 3
AM
  • Introduction to types of TikTok pages (personal/business) and how to create the respective pages for your marketing goals and objectives
  • Explore the in-built video editing functions on TikTok and create compelling videos with additions like filters, effects, stickers, texts and royalty-free music
PM
  • Differentiate between the various TikTok content verticals and identify which best suits your business
  • Learn how to connect your key business links and other social channels to your TikTok profile for cross-promotion
AM
  • Discover how to adapt existing content into short TikTok videos that encourage sales
  • Learn how to use free productivity software like TikTok Ads Manager to streamline and automate tasks during the management of ad campaigns
  • Understand what are the various ad formats on TikTok and how they appear to the end user
PM
  • Plan, implement and evaluate an effective TikTok campaign that maximises Return-Of-Investment (ROI)
  • Understand how to use the report function on TikTok to collect and read data from past campaigns in order to optimise future campaigns and achieve better conversion rates
AM
  • Written and Practical Assessment

Course Schedule

Select Location:
TikTok Marketing Course

Who Should Attend

fz Are you one of the following? Learn practical, real-world skills you can apply to your career or business immediately!
This TikTok marketing course is for anyone who wants to learn how to use TikTok to create engaging short-form videos to market to Millennial and Gen Z consumers to increase website traffic, generate leads and boost sales.
Course Fee
S$330*
Original Course Fee:
S$1100
TikTok Fundamentals and Running Advertisements on TikTok
Course Duration: 2.5 Days
Mode of Assessment: Written Assessment
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Reserve your seat today
*The course fees payable are subject to GST based on the original course fees.
Pricing

Course Fees

Corporate
Individual
SMEs
Course NameCourse Fees
TikTok Fundamentals and Running Advertisements on TikTok
(2.5 days)

$1100.00

Up to 70% Subsidy by SkillsFuture Singapore

– $770.00

Course Fees Payable*

$330.00

Additional Support via Absentee Payroll**

$90.00

Non-SMEs
Course NameCourse Fees
TikTok Fundamentals and Running Advertisements on TikTok
(2.5 days)

$1100.00

Up to 50% Subsidy by SkillsFuture Singapore

– $550.00

Course Fees Payable*

$550.00

Additional Support via Absentee Payroll**

$90.00

Additional Subsidies

SMEs
Additional Support via Absentee Payroll $90.00
Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit $297.00
Total Savings $387.00
Non-SMEs
Additional Support via Absentee Payroll $90.00
Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit $495.00
Total Savings $585.00
  • Course fees payable is subject to 8% GST charged based on the full course fees before subsidy.
  • Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
  • Subjected to individual company’s budget availability for SkillsFuture Enterprise Credit (SFEC). For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

SME Eligibility Criteria

– Registered or incorporated in Singapore
– At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
– Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Singapore Citizens (21 – 39 years old) & PR
Course NameCourse Fees
(Inclusive of 8% GST)
TikTok Fundamentals and Running Advertisements on TikTok
(2.5 days)

$1188.00

Up to 50% Subsidy by SkillsFuture Singapore

– $550.00

Nett Amount Payable*

$638.00

Singapore Citizens aged 40 years and above
Course NameCourse Fees
(Inclusive of 8% GST)
TikTok Fundamentals and Running Advertisements on TikTok
(2.5 days)

$1188.00

Up to 70% Subsidy by SkillsFuture Singapore

– $770.00

Nett Amount Payable*

$418.00

*Nett Fees Payable are inclusive of GST charged based on the full course fees.

What you can do after the TikTok Marketing Course

  • Maximise your budget to run effective advertisements on Facebook, Instagram and TikTok to generate leads for your business
  • Evaluate your advertisement campaigns using free tools provided such as TikTok Ads Manager
  • Use social media as a tool to interact with your community to increase the engagement rate and portray higher brand credibility to new followers

Course Entry Requirements

  1. Aged 21 and above
  2. Have basic computer literacy Level 2
  3. Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience
  4. Have an understanding and working knowledge of sales and marketing principles/practices and
  5. Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.

Course Certifications

Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive:

  • Certificate of Completion by FirstCom Academy, and
  • SkillsFuture WSQ Statement of Attainment (SOA) under the National Infocomm Competency Framework (NICF)

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I recently enrolled in Firstcom Academy's 2.5 days course and it was a very enriching and educating experience. The course covered up-to-date content that would be useful in the workplace. The instructor was very clear with her instructions and the pace of the class was perfect, so I never felt lost or left behind.
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It was a very enriching and educating experience during my 2.5 days course with FirstCom Academy. The course contents is up to date. The delivery by its experienced trainer is easily absorbed with relevant case studies and hands on demonstration. I look forward to sign up other courses soon.
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My first time attending such courses and in this 2 days, the trainer Daryl was engaging and enthusiastic! The class was interactive with practical sessions and group work which help us to get to know each other better too.
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When I first saw about the course, I was optical about it. But a consultant called and discuss with her expertise advised. I sign up for this social media with Video content and I find it help me to improve on my social media skill. After this course I’ll start be more focus and planning 🤗🤗
Candice Choong
I enrolled for a course that teaches how to run successful Facebook ad campaigns. The trainer Moses Simon is experienced, friendly, helpful with a great sense of humor. The course is useful for those who are looking to market their businesses effectively and strategically. It was a positive first for me and I look forward to participating in another helpful, relevant course conducted by FirstCom for both professional and personal development. :)
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Good training venue and classroom is conducive for learning. Trainer is able to control the pace of the lesson very well and the admin support was fantastic, I was unable to attend the earlier training due to Perosnal reason, the admin rescheduled me to the next class and was very prompt in assisting me with the course registration. Good job 👍
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Daryl is a great and knowledgeable trainer which he was able to share us examples and experience that he has gained over the years in the industry. His lesson are easy to understand and with his tips I am able to bring back these knowledge and skills sets to my workplace place or use it in the future. Thank you !
Ivy Tsy
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Firstcom has far exceeded my expectations as a training provider. The course I took covered more than I thought and has a perfect balance of practical and theoretical content. I am genuinely confident and ready to apply my newfound knowledge and skills as a media professional. Daryl the trainer is clearly passionate about what he does. All in all, worth every cent. My only gripe would be the venue, which is in an industrial area and can be a bit hard to locate. Maybe complimentary parking coupons for us learners would be nice. :-)
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