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Strategic Innovative Communication Methods using ChatGPT

In the current digital landscape, there is a shift in trends of communication platforms being utilised for internal and external communications. Conventional methods such as email and phone calls are gradually giving way to instant messaging applications such as WhatsApp, Telegram and Slack.

Furthermore, the rapid advancement of technology has introduced the integration of AI tools like ChatGPT to craft professional messages. While ChatGPT is a great tool for innovation and work productivity, competent executives would explore further and research on the types of prompts which can be used for the message to be crafted more effectively.

When coupled with the AIDA Model, this approach empowers executives to establish themselves as skilled communicators capable of crafting compelling content in alignment with their organization's intended message.

Course Outline

  • Devise employee communication strategies integrating emerging trends and evolving preferences.
  • Identify best practices such as the PIE Model to communicate effectively with internal and external stakeholders
  • Develop compelling content using the AIDA Model to prompt stakeholders to take decisive and enthusiastic actions aligned with your communication objectives
  • Integrate AI-tools such as ChatGPT to craft professional messages aligned with the organisation’s communication strategies and guidelines
  • Evaluate and refine communication plans based on a set of standards to enhance efficiency and effectiveness
Traning skills acquired

Skills Acquired

  • Communication Strategies: Gain insight into emerging trends and incorporate advancements in employee communications to stay up-to-date
  • Utilizing Artificial Intelligence for Professional Communications: Harness the power of tools like ChatGPT to create professional materials and collaterals with precision
  • Effective Communication with Stakeholders: Identify and apply best practices, such as the PIE (Purpose, Importance, Expectation) Model, to communicate effectively with both internal and external stakeholders.
  • Craft Compelling Content Using the AIDA Model: Prompt stakeholders to take decisive and enthusiastic actions aligned with communication objectives with the AIDA (Attention, Interest, Desire, Action) Model
  • Evaluating Communication Plans: Conduct a thorough and critical review of communication plans via strategies such as Pilot Testing and Stakeholder Buy-In to gauge their effectiveness
Hands-on learning activities

Hands-on Learning Activities

  • Using ChatGPT in professional communications: Boost efficiency by utilizing ChatGPT to collaborate on crafting communication materials targeted at both internal and external stakeholders
  • Group Discussions: Engage in conversations to find out how technology can be incorporated when executing communication plans
Digital marketing platforms and tools introduced

Platforms & Tools Introduced

  • ChatGPT
Digtal marketing and social media platforms
Competency Assessment

Competency Assessment

Written & Case Study

  • Trends in communicating with internal and external stakeholders, incorporating multimedia platforms for communications

Course Schedule

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Course Fees & Subsidies

SMEs
Course Fees$800.00
SkillsFuture Subsidy:
Up to 70% of course fee
-$560.00
Nett Fee $240.00
Non SMEs
Course Fees$800.00
SkillsFuture Subsidy:
Up to 50% of course fee
-$400.00
Nett Fee $400.00
Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction
Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

SME Eligibility Criteria
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens(40 years and above)
Course Fees (Before GST)$800.00
8% GST$64.00
SkillsFuture Subsidy:
Up to 70% of course fee
-$560.00
Nett Fee $304.00
Singapore Citizens(21-39 years old) & PR
Course Fees (Before GST)$800.00
8% GST$64.00
SkillsFuture Subsidy:
Up to 50% of course fee
-$400.00
Nett Fee $464.00
Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

  • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
  • Nett Fee are inclusive of GST charged based on the full course fees.

Certification

Candidates who complete each course with at least 75% attendance and demonstrate competency during assessments will receive a Certificate of Completion by FirstCom Academy and WSQ Statements of Attainment.

3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Daryl Kang
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Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Irene Moon Santoso
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Irene Moon Santoso

With over 25 years of professional experience in the design industry, Irene has built a strong portfolio of creative digital campaigns for renowned clients.

Vanessa Chan
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Vanessa Chan

A veteran marketing professional with 20+ years of industry experience, Vanessa has enjoyed a diverse career spanned various MNCs, SMEs, and industries.

Alena Chan
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Alena Chan

With over 20 years of experience in HR Management and Continous Education and Training, Alena is a multi-faceted professional who brings a wealth of industry expertise.

Eugene Tan
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Eugene Tan

A Certified SEO Practitioner, Eugene brings over a decade of comprehensive omnichannel marketing expertise to the table.

Linda Hui
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Linda Hui

With over 25 years of extensive international experience in branding, marketing and entrepreneurship, Linda is highly adept in the field of digital marketing.

Elaine Teo
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Elaine Teo

A marketing industry veteran with over 20 years of experience, Elaine is adept in product, sales and managerial roles across regional and international companies in the consumer goods industry.

Paul Tan
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Paul Tan

A well-versed strategist with over 15 years of digital marketing experience, Paul’s decorated career spans across diverse industries.

Fern Deng
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Fern Deng

Possesing 12 years of experience in the Luxury Retail industry, Fern is a master of digital marketing strategy and analytical thinking and communications.

Localised syllabus and case studies co-curated with proven subject matter experts

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

Unleash Your Potential with In-Person Training at Our Centers of Excellence

Elevate your skills through interactive learning experiences

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Paya Lebar
Woodlands
Kallang Way

Paya Lebar Training Center

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11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.


Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.


Woodlands Training Center

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6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.


It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!


Kallang Way HQ

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158 Kallang Way, #03-10 Performance Building, Singapore 349245

Situated at Performance Building, our Kallang Way Training Center is easily accessible via a 7-minute walk from Geylang Bahru MRT or by taking a 3-stop bus ride on Bus 125 from Aljunied MRT.


Drivers can also reach Performance Building via PIE or KPE, with a plenty of convenient parking locations nearby.


Rated 4.8Google Review star ratings stars by more than 5200+ happy learners on Google Reviews

Sharmeen Khan

I am extremely impressed with my experience at FirstCom Academy. Enrolling in their courses was one of the best decisions I’ve made for my personal and future professional development. The academy’s commitment to excellence is evident in every aspect of their programs.
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Effective Employee Communication Strategies course review by Kevin Tan

Kevin Tan

Comfortable and clean environment to further enhance my skills for future prospects. Staff and trainer have excellent communication skillsets and are knowledgeable.
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Effective Employee Communication Strategies course review by Engelin Tan

Engelin Tan

The course is very educational to people who wish to upgrade their knowledge. It's quite easy to learn and adapt as the trainer is patient to give example so you can understand what you're being taught. Highly recommend!
....
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Effective Employee Communication Strategies course review by Sleepingbaby-Saw

Sleepingbaby Saw

Learning experience was fantastic, from the small classroom size management to the food catered along the way during the breaks was excellent. Trainer was patient and willing to share knowledge with all of us. Easy to understand and the skills we have learned is definitely going to be useful 💯
....
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