TGS-2023038632
Social Media Marketing Courses
3 Days
Advanced Push Digital Marketing Theories and Techniques
Learn advanced and effective techniques that will help you come up with strategies to reach forecasted results and earn higher returns for future social media campaigns.
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Rated highly by over
48,526 learners
48,526 learners
Rated 4.9 on 
with over 48,526 reviews
with over 48,526 reviews
*Based on the average of the trainees' feedback on the course's quality
Course Completion Outcomes
Execute effective campaigns
by formulating effective strategies aligned with your organisation’s marketing goals and targets
Get audience & campaign insights
by tracking key data like cohort analysis, sentiment analysis, and social listening
Optimise campaigns & achieve desired ROI
using various tools such as Facebook Dynamic Creative, Pixel, or AdCreative.ai and learning how to manage and allocate appropriate budget
Entry Requirements:
Note: This is an advanced course recommended for individuals with either:
- 1 year of prior experience in executing social media advertising campaigns
- 1 course completed under FirstCom Academy’s Facebook and Instagram advertising programme or similar courses with other training academies
Not eligible yet? Begin with our Facebook and Instagram Ad Course to gain the necessary experience!
Course Overview
The digital marketing landscape is a relentless force of innovation. To stay competitive, digital marketers must continuously adapt and master the latest tools, ensuring they stay ahead of the curve.
In this course, you'll delve deeper into the strategic use of social media for crafting high-impact campaigns. You'll learn sophisticated theories and techniques to not only enhance brand awareness but also drive significant lead conversions on platforms like Facebook and Instagram.
Enrol today to learn advanced techniques to gain insights that will optimise current and future social media campaigns.
In this course, you'll delve deeper into the strategic use of social media for crafting high-impact campaigns. You'll learn sophisticated theories and techniques to not only enhance brand awareness but also drive significant lead conversions on platforms like Facebook and Instagram.
Enrol today to learn advanced techniques to gain insights that will optimise current and future social media campaigns.
Certification of Completion
With your new in-demand skills, you’re ready to stay competitive in today’s dynamic job market and improve your chances of greater career progression.
*Learners must complete each course with at least 75% attendance and demonstrate competency during assessments in order to receive a Certificate of Completion from FirstCom Academy and WSQ Statement of Attainment.
*Learners must complete each course with at least 75% attendance and demonstrate competency during assessments in order to receive a Certificate of Completion from FirstCom Academy and WSQ Statement of Attainment.
Outcome-Driven Learning
Hands-on Learning Activities
Application of Objective Key Results (OKR) Framework
Gain hands-on experience by setting up a Google Analytics account & creating GA4 Identify & analyse your competitors' advertising strategies
Campaign Evaluation via AdCreative.ai
Elevate social media campaign outcomes by using AI tools to evaluate the ad performance and implement data-driven recommendations
Case Study Group Discussions
Engage in facilitated group discussions to go through predefined scenarios and plan for strategies to improve the social media campaign performance
Platforms & Tools Introduced
AdCreative.ai, Facebook (Pixel), ChatGPT
Competency Assessment
Written & Case Study
Why Learn At FCA
Breakfast, lunch, beverages and refreshments provided to keep you fuelled up for the duration of the course
Short & effective courses (1 to 3 days) to accommodate our learner’s busy schedule
Smaller & optimal class sizes of up to 25 learners to get personalised attention from trainers
More than 110 ACTA/ACLP-certified trainers who are veterans in their field
Gain transferrable skills & see tangible results* you can measure within a year
Commute safely with sheltered walkways from MRTs to our learning institutions
Check out our learners' experience with FirstCom Academy's courses.
Frequently Asked Questions
What is Push Digital Marketing?
Push Digital Marketing involves actively sending messages to target audiences through channels like social media ads, emails, or display ads to create awareness and drive conversions.
Who can attend the Advanced Push Digital Marketing course?
This course is designed for individuals with at least 1 year of experience in executing social media ad campaigns. It's also recommended for those who have completed a course under FirstCom Academy’s Facebook and Instagram advertising program or a similar course from another training academy.
What can I do after the Advanced Push Digital Marketing course?
After completing the course, you'll be equipped to execute advanced social media campaigns, optimize them using AI tools like AdCreative.ai, and strategically plan budgets to achieve desired ROI. You'll also gain the skills to track key data, use the Objective Key Results (OKR) framework, and apply best practices for campaign optimization, positioning yourself for greater career progression.
What do I need to bring for the Advanced Push Digital Marketing course?
You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.
How do I register for the Advanced Push Digital Marketing course?
Click the "Enroll Now" button, or express your interest by filling out the form on this page. Our education consultant will then contact you.
Which payment methods are accepted?
We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.
Advanced Push Digital Marketing Theories and Techniques
Learners already enrolled
The course fee will be automatically subsidized during the online enrollment process.
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Mode of training:
Classroom
Duration:
3 Days
Course Accreditation:
WSQ
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Course Fees & Subsidies
| SMEs | |
| Course Fees | |
| 70% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Non SMEs | |
| Course Fees | |
| 50% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Additional Support | ||||
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Additional Support via Absentee Payroll |
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Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
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- Nett Fee is subject to 9% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
SME Eligibility Criteria
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
| Singapore Citizens (40 years and above) | |
| Course Fees (Before GST) | |
| 9% GST | |
| 70% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Singapore Citizens (21-39 years old) & PR | |
| Course Fees (Before GST) | |
| 9% GST | |
| 50% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Additional Support | |
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SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
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PSEA eligible for Singapore citizens aged below 30 |
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NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
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- Nett Fee are inclusive of GST charged based on the full course fees.
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.
Note: SkillsFuture funding will not be available for our courses from 1 Jan – 31 Mar 2025. UTAP funding support will not be available for our courses from 1 Jan 2025 onwards.