Course Overview
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Course Summary and Highlights

The digital marketing landscape is a relentless force of innovation. To stay competitive, digital marketers must continuously adapt and master the latest tools, ensuring they stay ahead of the curve.

In this course, you'll delve deeper into the strategic use of social media for crafting high-impact campaigns. You'll learn sophisticated theories and techniques to not only enhance brand awareness but also drive significant lead conversions on platforms like Facebook and Instagram.

Enrol today to learn advanced techniques to gain insights that will optimise current and future social media campaigns.

Skills Acquired

Execute effective campaigns

by formulating effective strategies aligned with your organisation’s marketing goals and targets

Get audience & campaign insights

by tracking key data like cohort analysis, sentiment analysis, and social listening

Optimise campaigns & achieve desired ROI

using various tools such as Facebook Dynamic Creative, Pixel, or AdCreative.ai and learning how to manage and allocate appropriate budget

Entry Requirements:

Note: This is an advanced course recommended for individuals with either:

  • 1 year of prior experience in executing social media advertising campaigns
  • 1 course completed under FirstCom Academy’s Facebook and Instagram advertising programme or similar courses with other training academies

Not eligible yet? Begin with our Facebook and Instagram Ad Course to gain the necessary experience!

Competency Assessment: Written and Case Study Assessment

Stand Out From The Competition With Professional Certificates

Candidates who complete each module with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment.
WSQ-certification
certification

Course Schedule Overview

Day 1
Day 2
Day 3

Morning Session

Delve into various types of push marketing methods, understanding their strategic applications in driving customer engagement and conversions
Learn to define and implement campaign objectives using the Objectives and Key Results (OKR) framework to ensure measurable and results-oriented outcomes for push marketing efforts

Afternoon Session

Discover how to craft comprehensive digital marketing strategies specifically tailored for paid social media advertising to optimise reach and impact
Gain profound insights into identifying customer personas and understand precisely how these detailed profiles critically influence the design and effectiveness of push marketing campaigns

Morning Session

Explore why maintaining a unified and consistent brand message across diverse digital platforms is critical for reinforcing brand identity and maximising campaign recall
Learn to interpret and utilise complex performance metrics, broken down into distinct categories such as brand awareness, sales revenue, and marketing efficiency, to gain a holistic view of campaign success

Afternoon Session

Develop a systematic approach to reviewing and analysing your marketing campaigns to identify key insights and areas for optimisation
Learn to create comprehensive marketing action plans that are precisely aligned with overarching digital marketing strategies to ensure seamless execution and measurable results

Morning Session

Discover how to effectively utilise ChatGPT to analyse marketing data, evaluate campaign performance, and generate actionable insights
Gain mastery over advanced optimisation strategies for Facebook and Instagram Ads, including Advanced Matching in Pixel, advanced Bid Strategies, and the creation of efficient Automated Rules, to maximise return on ad spend

Afternoon Session

Written and Case Study Assessment

Entry Requirements:

  • Aged 21 and above
  • Have basic computer literacy Level 2
  • Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience; and
  • Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59

Learn from industry leaders who are experts in their fields

Frequently Asked Questions

What is Push Digital Marketing?
Push Digital Marketing involves actively sending messages to target audiences through channels like social media ads, emails, or display ads to create awareness and drive conversions.
Who can attend the Advanced Push Digital Marketing course?
This course is designed for individuals with at least 1 year of experience in executing social media ad campaigns. It's also recommended for those who have completed a course under FirstCom Academy’s Facebook and Instagram advertising program or a similar course from another training academy.
What can I do after the Advanced Push Digital Marketing course?
After completing the course, you'll be equipped to execute advanced social media campaigns, optimize them using AI tools like AdCreative.ai, and strategically plan budgets to achieve desired ROI. You'll also gain the skills to track key data, use the Objective Key Results (OKR) framework, and apply best practices for campaign optimization, positioning yourself for greater career progression.
What do I need to bring for the Advanced Push Digital Marketing course?
You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.
How do I register for the Advanced Push Digital Marketing course?
Click the "Enroll Now" button, or express your interest by filling out the form on this page. Our education consultant will then contact you.
Which payment methods are accepted?
We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.
Advanced Push Digital Marketing Theories and Techniques
TGS-2023038632
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The course fee will be automatically subsidized during the online enrollment process.
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Traning skills acquired
Mode of training:
Classroom
Traning skills acquired
Duration:
3 Days
Traning skills acquired
Course Accreditation:
WSQ
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Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee
Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction
Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

SME Eligibility Criteria
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee
Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30
  • Nett Fee are inclusive of GST charged based on the full course fees.
  • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
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