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Rated 4.5 on SkillsFuture by over 39,673 Learners

*Based on the average of the trainees' feedback on the course's quality

Course Completion Outcomes

Optimise ad campaigns

using Google’s machine learning capabilities to reach out to new audiences across Google’s channels and networks

Improve customer experience & conversion rates

by learning to map the customer journey and optimise touch points across different channels

Formulate effective strategies & campaigns

with a highly accurate forecast of expected results by deriving insights from the historical performance of marketing initiatives

Entry Requirements:

Note: This is an advanced course recommended for individuals with either:

1 year of prior experience in executing Google advertising campaigns
3 courses completed under FirstCom Academy’s Google Marketing Programme or similar courses with other training academies

Not eligible yet? Start with our Google Marketing Courses to build a strong foundation!

Course Overview

In today's digital landscape, mastering both SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) is crucial for successful marketing campaigns.

SEO empowers you to organically rank high in search results, attracting organic traffic through targeted content and website optimisation. While SEM allows you to leverage paid advertising for immediate visibility and reach a wider audience. By combining these strategies, you’ll be attracting qualified leads organically while strategically boosting your reach with targeted ads.

By the end of this advanced course, you'll be able to develop and execute comprehensive strategies and campaigns that attract qualified leads and convert them into loyal customers.

Certification of Completion

With your new in-demand skills, you’re ready to stay competitive in today’s dynamic job market and improve your chances of greater career progression.

*Learners must complete each course with at least 75% attendance and demonstrate competency during assessments in order to receive a Certificate of Completion from FirstCom Academy and WSQ Statement of Attainment.

Outcome-Driven Learning

Hands-on Learning Activities

Reviewing and Optimising a SEM Campaign

Analyse and identify areas of improvements of an existing SEM campaign to derive an optimisation plan

Performance Max Campaign Implementation

Create ad assets and launch a Performance Max campaign to maximise the usage of all of Google’s platforms

Case Study Group Discussions

Engage in facilitated group discussions to go through predefined scenarios and plan for strategies to improve the SEO & SEM performance

Platforms & Tools Introduced

Writesonic, ChatGPT, Canva, Google

Competency Assessment

Case Study & Practical

Why Learn At FCA

Breakfast, lunch, beverages and refreshments provided to keep you fuelled up for the duration of the course

Short & effective courses (1 to 3 days) to accommodate our learner’s busy schedule

Smaller & optimal class sizes of up to 25 learners to get personalised attention from trainers

More than 110 ACTA/ACLP-certified trainers who are veterans in their field

Gain transferrable skills & see tangible results* you can measure within a year

Commute safely with sheltered walkways from MRTs to our learning institutions

Check out our learners' experience with FirstCom Academy's courses.

Frequently Asked Questions

What is Pull Digital Marketing?

Pull digital marketing involves ‘pulling’ in your target audience by utilising marketing strategies like SEO and content marketing to improve your brand awareness and persuades customers to buy your products and/or services.

Who can attend the Advanced Pull Digital Marketing course?

Digital Marketers who have taken any of our programmes (Google Marketing courses) or the equivalent outside of FirstCom Academy. They should also possess the basic knowledge of digital marketing, have worked or are currently working in a digital marketing related field for a year or more and have experience in implementing campaigns.

What can I do after the Advanced Pull Digital Marketing course?

You can use your budget to run effective SEM campaigns that can help you achieve your desired ROI. By learning how to analyse data from past campaigns, you will be able to come up with strategies that will give you the expected outcomes of future campaigns.

How long does it take to complete the Advanced Pull Digital Marketing course?

It takes 2.5 days to complete this Advanced Pull Digitam Marketing course.

What certificates do I get after completing the Advanced Pull Digital Marketing course?

Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a SkillsFuture WSQ Statement of Attainment (SOA).

What do I need to bring for the Advanced Pull Digital Marketing course?

You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.

How do I register for the Advanced Pull Digital Marketing course?

You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.

Which payment methods are accepted?

We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.

Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee

Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee

Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction	Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

Nett Fee is subject to 9% GST charged based on the full course fees before subsidy.
Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

SME Eligibility Criteria

Registered or incorporated in Singapore
Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee

Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee

Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

Nett Fee are inclusive of GST charged based on the full course fees.
Subjected to individual’s eligibility and availability of SkillsFuture Credit.
NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

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Advanced Pull Digital Marketing Theories and Techniques