There Are 5.3m Internet Users in Singapore Today,
Learn Skills To Reach Out To Them!
Pull Marketing - Google
Push Marketing - Social Media
Google’s search result is a fixed template that businesses can leverage to connect with motivated searches. Through Search Engine Marketing (SEM) or Search Engine Optimisation (SEO) efforts, brands can appear reactively to keywords that motivated consumers search on Google. By bidding for the right keywords with the right demand, a brand can appear on the number 1 spot on Google page one almost instantaneously. By learning Search Engine Optimisation and Search Engine Marketing and implementing both in your digital marketing strategy, brands will be able to rank better when compared to businesses that do not apply both together.
Google Marketing Skills
- Search Engine Marketing
- Search Engine Optimisation
- Google Analytics
Do you know?
Google has a back-end software that you can use to find out how many consumers are Googling for your products/services on a monthly basis.
Book a non-obligatory demo session with us and learn how you can utilise this software yourself!
Today, there are 5.3 million active social media users in Singapore spending an average of 2 hours per day on platforms such as Facebook, Instagram, TikTok and LinkedIn. Advertising on these platforms allows businesses to reach their target audiences at the exact moment when they are ready to consume the content presented to them. With the skills acquired through our social media marketing programme, you will be able to create eye-catching content that will gain 375,000 impressions with just a $1,000 advertising spend in 30 days!
Social Media Marketing Skills
- TikTok Marketing
- TikTok Ecommerce
- Facebook & Instagram Advertising
- Linkedin Marketing
- Xiao Hong Shu Marketing
Do you know?
Facebook has a tool that allows you to see the types of advertisements that your competitors are currently running real-time.
Book a non-obligatory demo session with us and learn how you can leverage on this tool yourself!
Book A Free Non-Obligation Demo Today!
Don’t be left behind
Equip your employees with essential digital marketing skill sets in just 2.5 days
and get your business ahead of the game!
Google Marketing Programme
Social Media Advertising Programme
Google Analytics
Search Engine Marketing (SEM)
Search Engine Optimisation (SEO)
Google Analytics
- Learn Google Analytics best practices to set goals to monitor and evaluate traffic performance on your website
- Analyse insights of visitor behaviour and optimise your website for goal conversions
- Interpret marketing insights about competitors and market benchmarks to improve website performance for better lead / sales conversions
- Learn how to create a Google Analytics account and install Google Analytics to your business website
- Set up Google Analytics with customised tracking parameters such as installation of tracking code, grouping, setting of goals, linking Google Ads to Google Analytics
Search Engine Marketing (SEM)
- Understand the difference between free and paid marketing on search engines
- Learn the various paid marketing platforms and services available for businesses in Singapore, including Google Pay Per Click Campaigns, Google Display Network & Google Shopping Ads
- Learn how to setup and launch Google Pay-Per-Click Campaign based on industry best practices
- Identify poor-performing ads and optimisation techniques to improve ad performance
- Determining profitability of Pay-Per-Click campaigns based on metrics such as click-through rates, conversion rates and return on ad spend
Search Engine Optimisation (SEO)
- Understand how Search Engine Optimisation (SEO) works and how Google algorithm updates impact your website ranking
- Conduct SEO audits as well as perform keyword research to identify potential keywords with high search demand
- Manage and improve on-page SEO using title tags, domain URLs, meta descriptions and image optimisation to enhance visibility on SERPs
- Explore off-page SEO strategies such as creation of valuable backlinks, social media marketing, guest content, forum posting, and local listing, to increase your website ranking on Google
- Track, measure and improve ROI on SEO campaigns through keyword ranking reports
Facebook & Instagram Advertising
TikTok Fundamentals & Advertising
LinkedIn Marketing
TikTok E-Commerce: Selling on TikTok Shop
Marketing on Xiao Hong Shu
Facebook & Instagram Advertising
- Learn best practices for setting up Facebook Ad Manager Account to start running advertisements
- Determining the effectiveness of your advertisement campaign with metrics such as Reach, Impressions, Click Through-Rate & Conversion Rate
- Understand advertisement placements on Facebook and where you should appear to reach out to your target audience
- Find out what advertisements your competitors are running via Facebook Page Transparency
- Protect your advertising budget by identifying low-performing advertisements and implement optimisation techniques to generate better results
TikTok Fundamentals & Advertising
- Introduction to types of TikTok pages (personal / business) and how to create the respective pages for your marketing goals and objectives
- Explore the in-built video editing functions on TikTok and create compelling videos with additions like filters, effects, stickers, texts and royalty-free music
- Learn how to use free productivity software like TikTok Ads Manager to streamline and automate tasks during the management of ad campaigns
- Plan, implement and evaluate an effective TikTok campaign that maximises Return-Of-Investment (ROI)
- Understand how to use the report function on TikTok to collect and read data from past campaigns in order to optimise future campaigns and achieve better conversion rates
- Introduction to TikTok creator marketplace
LinkedIn Marketing
- Learn how to create a LinkedIn page from scratch and best practices to maintain a positive brand image for yourself or your company
- Understand and use LinkedIn Campaign Manager to publish and manage ads
- Understand and use LinkedIn Analytics to track and understand data on your page’s performance
- Use integrated marketing automation tools like Canva/Hootsuite/Slideshare with LinkedIn to share content and increase audience engagement
- Understand how to use metrics on LinkedIn Analytics to evaluate campaign effectiveness and calculate ROI
TikTok E-Commerce: Selling on TikTok Shop
- Introduction to TikTok Shop and TikTok’s marketing features
- Learn how to set up your TikTok Shop according to best practices
- Understand how to use TikTok Seller Center to add products and link bank accounts
- Learn how to use Seller Center to create promotions and vouchers for your TikTok Shop
- Learn how to process and fulfill orders from TikTok Shop, from order confirmation to logistics deployment
- Engage TikTok influencers for affiliate marketing to promote your brand on TikTok
- Demonstration on how to use TikTok Live functions to start your own TikTok Live
Marketing on Xiao Hong Shu
- Learn how to create and manage an account on Xiao Hong Shu
- Learn how to analyse trends and developments in Chinese and overseas markets in order to identify international business opportunities
- Identify and analyse the social and cultural factors that can impact Chinese and International marketing efforts
- Develop targeted and localised marketing strategies aligned with language, cultural and social differences
- Hands-on practical to use in-app photo and video editing features to create posts
- Master optimisation strategies to maximise outreach of postings
- Learn about the various types of advertising and e-commerce options on Xiao Hong Shu
- Discover trending topics and identify key opinion leaders on the platform to improve the effectiveness of your outreach campaigns
Why 
Our Corporate Clientele
Learners' Testimonials
Rated 4.8 
by more than 2,700 Learners on Google Review
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Siti F.
Overall a valuable experience attending Social Media Marketing course. I've attended 3 of the classes and I highly recommend instructors Jeff Goh, Daryl Kang and Moses Simon. All the instructors provide sufficient tools and educational materials to guide us in learning.
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Siti F.
Overall a valuable experience attending Social Media Marketing course. I've attended 3 of the classes and I highly recommend instructors Jeff Goh, Daryl Kang and Moses Simon. All the instructors provide sufficient tools and educational materials to guide us in learning.
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Brendon H
I definitely have a better grasp of how to improve Facebook and Instagram Ads now that the training is over. Mo, the trainer, is really helpful and capable of responding to my inquiries. I may gain from the practical approach. The venue was very easy to go to because a free shuttle was offered. It improves the experience of both traveling and attending the course. I'm also going to the LinkedIn and TikTok classes!
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Brendon H
I definitely have a better grasp of how to improve Facebook and Instagram Ads now that the training is over. Mo, the trainer, is really helpful and capable of responding to my inquiries. I may gain from the practical approach. The venue was very easy to go to because a free shuttle was offered. It improves the experience of both traveling and attending the course. I'm also going to the LinkedIn and TikTok classes!
Eugenie Deany Diepenhorst
Had a great learning experience about digital marketing which broaden my horizon on how to reach our target market and increase revenue. Our trainer, Moses was very accommodative and he paced the time without making a first-timer like me feeling pressured.
View More Eugenie Deany Diepenhorst
Had a great learning experience about digital marketing which broaden my horizon on how to reach our target market and increase revenue. Our trainer, Moses was very accommodative and he paced the time without making a first-timer like me feeling pressured.
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Hannah Chan
Did the Google SEO Course and it was very well facilitated. Great for working adults as it’s only a 2.5 day course, yet comprehensive enough. Good learning environment. Trainer Paul Tan was really knowledgeable and helpful in guiding the class. Would recommend!
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Hannah Chan
Did the Google SEO Course and it was very well facilitated. Great for working adults as it’s only a 2.5 day course, yet comprehensive enough. Good learning environment. Trainer Paul Tan was really knowledgeable and helpful in guiding the class. Would recommend!
J
Joelle
Attended another marketing course by Paul Tan, Search Engine Optimisation. Had a very good learning experience, concept were properly explained. Paul Tan is a good trainer who’s willing to teach more and friendly as well. A lot of practical examples which helped me to understand all the parts, much appreciated. Highly recommend if you’re interested in google marketing.
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Joelle
Attended another marketing course by Paul Tan, Search Engine Optimisation. Had a very good learning experience, concept were properly explained. Paul Tan is a good trainer who’s willing to teach more and friendly as well. A lot of practical examples which helped me to understand all the parts, much appreciated. Highly recommend if you’re interested in google marketing.
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Carol Aw
Knowledgeable and helpful trainer for the Facebook course. Approachable and friendly staff. Make my learning experience a wonderful one! Will surely recommend Firstcom to anyone who wants to pursue related course.
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Carol Aw
Knowledgeable and helpful trainer for the Facebook course. Approachable and friendly staff. Make my learning experience a wonderful one! Will surely recommend Firstcom to anyone who wants to pursue related course.
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Yun Xuan
Gained more Knowledge on LinkedIn marketing and trainer was very friendly in guiding our enquiry. FirstCom Academy also catered food for all students which is a good thing.
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Yun Xuan
Gained more Knowledge on LinkedIn marketing and trainer was very friendly in guiding our enquiry. FirstCom Academy also catered food for all students which is a good thing.
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stage rem
The courses organised by Firstcom were all very relevant and meets current trends in the market place. SMEs biz owners will definitely benefit from attending these courses which is a necessity to gain edge over competition. In current context knowledge is king!
View More s
stage rem
The courses organised by Firstcom were all very relevant and meets current trends in the market place. SMEs biz owners will definitely benefit from attending these courses which is a necessity to gain edge over competition. In current context knowledge is king!
L
Littlestarz 81
The best trainer I have met so far & Daryl Kang have a very good attitude to go extra miles on the explanations to ensure his students are fully understand the topics. Definitely will invite friends to join his class in future. Well done & keep it up the good work!
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Littlestarz 81
The best trainer I have met so far & Daryl Kang have a very good attitude to go extra miles on the explanations to ensure his students are fully understand the topics. Definitely will invite friends to join his class in future. Well done & keep it up the good work!
yunwei lee
It was a wonderful experience in FirstCom Academy. The lecturer was really helpful towards us regarding on our questions. The whole programme was really interesting.
View More yunwei lee
It was a wonderful experience in FirstCom Academy. The lecturer was really helpful towards us regarding on our questions. The whole programme was really interesting.
Evan Rajoo
This is my first time with FirstCom It has been a very interesting experience while learning something which is new to me. Food was good. Well paced learning method. I am very glad that we had a very good instructor Miss Fern Deng, who is friendly. patience in explaining and making it very clear and understandable.
View More Evan Rajoo
This is my first time with FirstCom It has been a very interesting experience while learning something which is new to me. Food was good. Well paced learning method. I am very glad that we had a very good instructor Miss Fern Deng, who is friendly. patience in explaining and making it very clear and understandable.
a
alice show
Trained by Paul Lim, learnt alot from his training. It will definitely help me in my business on ecommerce platform. Training area is clean & meals are supplied. Good for beginners.
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alice show
Trained by Paul Lim, learnt alot from his training. It will definitely help me in my business on ecommerce platform. Training area is clean & meals are supplied. Good for beginners.
Industry-vetted and ACTA/ACLP-certified Trainers
Learn the best practices and actionable strategies of Digital Marketing from proven industry experts who have handled more than a million dollar in advertising budget. Get valuable insights as they incorporate real-life SME case studies into the curriculum.
ACTA/ACLP-certified trainers with actual industry experience handling more than a million dollar in advertising budget.
Ability to incorporate real-life Singapore SME case studies into the curriculum
Specialised Digital Marketing Programmes that empower learners to independently execute omnichannel marketing campaigns
Conducive Learning Environment
Each training center houses 5 classrooms, each suited for a class size of 20 learners.
Kallang Way
Woodlands
Kallang Way Training Center
158 Kallang Way, #03-05 Performance Building, Singapore 349245
Capacity: 20 trainees
Woods Square Training Center
6 Woodlands Square, #07-01 Woods Square Tower 2, 737737
Capacity: 20 trainees
Upskill Your Employees Today!
Accelerate your learning and pick up in-demand skills with practical training courses taught by industry veterans.
