The widespread availability of smartphones has influenced mobile marketing trends, changing the way digital marketers present their brands and impacting consumer behaviour.

Smartphone photography provides innovative opportunities for digital marketers to capture and share their narratives through portrait and landscape images. With more than 50% of marketers agreeing that visual content is essential, how has this shift changed the way digital marketers connect with their target audience?

Smartphones have revolutionised visual storytelling, allowing businesses to easily and flexibly capture and share their creative ideas. This change is important because nearly 90% of consumers prioritise authenticity when choosing brands to support, and 70% expect brands to offer personalised experiences. For marketers, the challenge and opportunity lie in using these tools to forge more authentic connections with audiences and gain an edge in a highly competitive digital environment.

In this article, you’ll learn more about how to benefit from user-generated content (UGC), its authenticity for marketing campaigns, and how FirstCom Academy’s Mobile Photography course can enhance your skills in digital photography.

Benefits of Smartphone Photography in Digital Marketing

As creative professionals, we understand the impact images have on our work. Let’s take a look at the benefits of using your smartphone for photography in digital marketing campaigns. 

1. Elevate Your Brand’s Online Presence

Visual content has a greater impact than text-only content, and with smartphone photography, producing eye-catching content is more accessible than ever. This means more frequent and spontaneous content creation, keeping the brand’s online presence vibrant and current.

To leverage this, learners can explore the various types of photos and identify which ones align with their brand’s identity at FirstCom Academy’s Mobile Photography course. This course provides valuable insights into the preparations and planning essential for conducting successful photoshoots, thereby enhancing your skill in effectively narrating your brand’s story through images. 

2. Cost-Effectiveness

Traditional photography involves additional costs such as hiring professional photographers, studio rentals, and the use of professional-grade cameras and equipment. 

The advanced camera technology in modern smartphones enables businesses to produce high-quality images without the cost of professional photography. This is especially beneficial for smaller enterprises that may not have financial resources.

3. Maintain a Cohesive Aesthetic

This consistency in visual content is crucial for businesses to establish a memorable brand identity across various digital platforms. Thanks to advanced camera features and editing apps available on smartphones, like Pixlr and Photoshop Express, it’s now easier for businesses to create aesthetically pleasing images that attract and retain consumers.

Creating a cohesive look involves several strategies, such as using a specific filter or colour scheme, adopting a specific composition style or mood, and applying similar editing techniques to all images. With smartphone photography, digital marketers can integrate individual images into a broader, more cohesive brand narrative. 

4. Real-Time Marketing

The convenience and portability of smartphones have become a game-changer for digital marketers, making them perfect for real-time marketing. Whether it’s a live event, a viral challenge, or a trending topic, smartphone photography allows businesses to stay relevant and engage with their audience at the moment.

The effectiveness and reach of a marketing campaign can now be measured almost instantaneously, thanks to real-time engagement metrics such as likes, shares, comments, and other interactive responses.

5. Achieve Personalised Marketing Through User-Generated Content (UGC)

Personalised marketing has become a key differentiator for brands looking to connect on a deeper level with their audience. 

Encouraging customers to share their own photos featuring the brand’s products or services is a form of personalised marketing that enhances greater community engagement. This type of UGC serves as compelling social proof to demonstrate the brand’s real-life impact on its customers. 

A prime example of UGC’s effectiveness is seen in Coca-Cola’s “Share a Coke” campaign. This innovative campaign personalised Coke bottles with names and encouraged consumers to find and share bottles with their names or those of friends and family. The result was a widespread sharing of such images on social media that created an impactful and engaging marketing narrative.

How To Take Better Marketing Photos With Your Smartphone Camera

While anyone can snap a photo, capturing good images that effectively support digital marketing goals is a skill that requires both understanding and technique. Let’s take a look at some of the essential strategies you can use to elevate your smartphone photography skills for marketing purposes.

1. Secure Your Smartphone With a Camera Tripod

The image shows a smartphone mounted on a small tripod placed on rocks.

Securing your smartphone with a camera tripod is a simple yet effective way to improve your photography. The addition of a tripod improves the quality of your images and can expand the range of photography styles and angles you can achieve. Use it together with your smartphone’s self-timer function, and you’re well on your way to capturing sharp, professional-looking photos every time. 

Beyond just preventing blur, using a tripod opens up new creative possibilities:

  • Long Exposure Photography: Capture stunning night skies or vibrant cityscapes related to your brand or product. This technique highlights the beauty of locations where your product is used. For example, a travel business could showcase destinations in a new light, adding an ethereal element to their digital content, and stand out from their competitors. 
  • Time-Lapse Videos: Create time-lapse videos that demonstrate your product in action over a period, such as the setup of a product, an event, or the transformation it brings. 

In situations where you don’t have a tripod, secure your smartphone against a stable surface, like a stack of books or a wall, to mimic the stability a tripod offers.

2. Mastering Camera Exposure on Your Smartphone

The phone's screen displays a close-up photo of a vibrant red flower, capturing the essence of the flower in sharp contrast with a blurred background of green foliage.

Achieving the right camera exposure brings out the details in both the shadows and highlights of your photo. While the auto-exposure feature on smartphones does a great job of balancing light in your images, it can struggle with scenes that have contrasting lighting conditions, such as a subject against a bright or dark background. This discrepancy can result in images that are either overexposed (too bright) or underexposed (too dark).

How can you prevent this?

Tip: For scenes with high contrast, switch to your camera’s High Dynamic Range (HDR) mode. HDR captures several shots at varying exposure levels and merges them into a single image, ensuring that details in both the darkest and brightest parts of the photo are preserved. This results in a balanced, true-to-life representation. In our Mobile Photography course at FirstCom Academy, we’ll guide you through using your mobile phone’s camera functions to produce professional photos in diverse lighting conditions.

3. Landscape Photography 

Hands holding a smartphone capturing the sunset over the sea, showcasing landscape photography.

Hands holding a smartphone capturing the sunset over the sea, showcasing landscape photography.

If you think landscape photography is just about capturing the beauty of nature, think again. A landscape photograph has any aspect ratio, including both wide and tall compositions.

This versatility allows digital marketers to leverage landscape photography to strengthen their brand identity and engage their audience more effectively. 

For instance, consider using landscape photography to visually communicate your brand’s values and mission. For example, if sustainability is a core value of your brand, images of pristine natural environments can reinforce this message without saying a word. Strategically place these photos in key areas of your digital footprint where they’ll make the biggest impact, such as your website’s homepage, featured posts on social media, or as the hero image in email marketing campaigns. 

Whether it’s showcasing the environment where your products are used or reflecting the lifestyle your brand promotes, each photo should serve a clear purpose. 

4. Portrait Photography

The image features a young woman on a city bridge, turned halfway towards the camera, smiling.

The wide-angle lens on most smartphone cameras has a long depth of field, which takes pictures that are sharp and clear from foreground to background. However, if you want to solely focus on the subject in the foreground, consider shooting in portrait mode. This mode creates a shallow depth of field, focusing sharply on the subject while softly blurring the background.

For digital marketers, portrait photography allows you to spotlight individuals—such as customers, team members, or brand ambassadors—in a manner that highlights their importance and connection to your brand. This is ideal for influencer marketing, where brand ambassadors often use portrait photography to showcase products or services they are promoting. The use of personal images creates an authentic connection with their audience. Another way to use portrait photography is when featuring customer testimonials or reviews on a website or in marketing materials, including portraits of satisfied customers can make the content more trustworthy and relatable.

You’re One Step Away From Picture-Perfect Digital Marketing

Marketing with a smartphone camera unlocks a world of opportunities for digital marketers. The Mobile Photography course at FirstCom Academy can help individuals looking to elevate their digital marketing strategies with smartphone photography skills. Learners can explore how to use the Pixlr app, enhance and edit their smartphone photos, and discover various photography styles like portrait and landscape for digital content creation across websites, social media platforms, and third-party marketplaces. Enrol now and give your brand the chance to stand out through smartphone photography. Capture, create, and connect—your ideal digital marketing strategy is just a snapshot away.

Frequently Asked Questions

Photography plays an important role in advertising and marketing because it captures consumers' attention. It effectively communicates messages and emotions and creates a compelling brand image that makes consumers want to be part of what they see.