Google Analytics Course In Singapore

Google Analytics (GA) Course In Singapore

Today’s companies are becoming more data-driven, relying on data insights to make wise business decisions and get ahead of the competition.

Google Analytics is the industry standard when it comes to web analytics that tell you more about customer behaviours and how they interact with websites. It is free-to-use software that is constantly updated with the latest AI technologies derived from Google.

Businesses that install and use Google Analytics on their website have a significant increase in online sales conversions.

This Google Analytics course in Singapore will teach you how to use Google Analytics 4 to extract valuable customer insights that can be used to attract new prospects, retain existing customers, and increase overall revenue for businesses today.

Enrol in our certified Google Analytics training to become a data-driven marketer through hands-on GA4 course learning.

Course Outline

Course Ref. No.: TGS-2021006973 / Mode of Training: Classroom

Understand how to install and set up Google Analytics for your website.
Understand how to navigate the Google Analytics dashboard and change basic settings.
Understand the categories and metrics within Google Analytics and what they represent.
Learn how to decipher consumer trends and behaviours based off information from Google Analytics.
Learn the best practices used by marketers to filter and report Google Analytics data.
Learn practical skills that can be applied to your business immediately — from industry professionals with on-the-ground job experience.

Skills Acquired

Google Analytics (GA4) Account Setup & Configuration
Website Data Analysis & Interpretation
- Track & monitor the performance of websites
- Monitor & gain insights into user behaviour
- Analyse the demographics of website visitors
Goal Tracking & Campaign Effectiveness Measurement: Set up campaign tracking and analyse campaign-specific metrics
Data-Driven Decision Making: Generate comprehensive reports using Google Analytics 4 to aid in data-driven decision making

Hands-on Learning Activities

Set up Google Analytics Account: Gain hands-on experience by setting up a Google Analytics account & creating GA4 properties
Create Goals, Audiences, & Exploration Reports: Create goals & custom events within GA4
Analyse Traffic, Engagement, & Conversion Reports: Analysis of traffic, engagement, and conversion reports in GA4
Utilise Google Analytics 4: Understand the features & functionality of GA4

Digital marketing platforms and tools introduced

Platforms & Tools Introduced

Google Analytics

Digtal marketing and social media platforms

Competency Assessment

Written & Case Study
- Principles of direct & database marketing, best practices for market research & analysis, competitor insights & benchmarks

Step 2 (Select Date)

Select the time slot to enroll the course
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Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee

Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee

Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction	Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

Nett Fee is subject to 9% GST charged based on the full course fees before subsidy.
Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

SME Eligibility Criteria

Registered or incorporated in Singapore
Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee

Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee

Additional Support
SkillsFuture Credits eligible for Singapore citizens aged 25 & above
PSEA eligible for Singapore citizens aged below 30
NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

Nett Fee are inclusive of GST charged based on the full course fees.
Subjected to individual’s eligibility and availability of SkillsFuture Credit.
NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

Certification

Candidates who complete each course with at least 75% attendance and demonstrate competency during assessments will receive a Certificate of Completion by FirstCom Academy and WSQ Statement of Attainment.

3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Grace Koh

Grace is an ACTA-certified trainer who brings her strong track record of successfully driving digital transformation into the classroom.

Joshua Judah

Joshua is an ACLP-certified trainer with a varied background in the Service and Digital Marketing Industry. Learners are sure to find his lessons fruitful, fun and interesting.

Gold Poovan

Poovan is a highly experienced, ACTA/ACLP-certified trainer and digital marketing expert with over 20 years of management, customer service, and marketing.

Paul Lim

Paul is a highly experienced Digital Marketing Strategist and Meta Blueprint trainer with a strong passion for adult education.

Qisti Razan Putra

Qisti Razan Putra is a highly passionate and accomplished educator with a wealth of experience in both the Education industry and Info-Comm Technology.

Shawn Yeo

Shawn is a well-versed Social Media Strategist with over 7 years of experience assisting his clients with social media marketing, brand outreach and influencer engagement.

Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Ronald Chua

Eugene Chow

Eugene possesses extensive expertise in cybersecurity, cloud platform development, digital marketing, and tech leadership with over a decade of experience.

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

Unleash Your Potential with In-Person Training at Our Centers of Excellence

Elevate your skills through interactive learning experiences

Paya Lebar

Woodlands

Lifelong Learning Insitute (LLI) Training Center

11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.

Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.

Woods Square Training Center

6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.

It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!

Maximum skills transfer through hands-on on-premise training approach

Rated 4.9 Google Review star ratings stars by more than 14,126 happy learners on Google Reviews

Fun With Artz

Good course contents. I am able to pick up some skills about Google Analytics from this course and trainer shared a good amount of knowledge/information with us. I was able to learn how to manage my Google Ads Campaigns and investments from them for my business. Thankful for Paul to go through on the step by step set ups and going through how to manage the investments wisely. Great course to learn for businesses and as a marketer.

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Google Reviews by SkillsFuture course participants

Nicholas Yu

Mr Paul Lim has been utmost assistive and patient while teaching the Google Analytics course. Thank you for providing a clearer insight on the mechanics of how Analytics operates!

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Lisa Koh

We did a GA course with Paul Tan. Was warned that it is going to be very "dry" but Paul made it fairly simple for me to follow and understand. Actually it is rather interesting and it is applicable to my nature of work. I might not be hands on with this tool but at least I am aware of what it entails. I think the content for this course is much more and we are covering only the basic and important components, so I would say the academy is packing as much as they can, and me a mature student is trying very hard to be on the same page. Nonetheless it is a interesting and fantastic course for me. Well done Paul!

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Sarah Elle

Such an amazing Google Analytics class. Went in with close to no knowledge but came out with great foundation to understanding about GA. Now I can talk to my media agency with a lot more confidence, and also become an adviser and a solution provider not just for my media agency, but also to clients as well.

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Carvin Ng

Wow, I had a wonderful experience learning in the Google Analytics class, where I got to understand the importance of sales by referring to the report, through the Google Analytics class. I get to know how to plan my own expenses as well. Trainer Kenneth shared with us the important of business and how to manage our website to grow, a very enjoyable class, finally got my professional certificate in Google marketing.

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Susan Loke

Our trainer is Elaine Teo. We had a very interesting 2.5 days sessions with her and enjoyed all the sharings. She ensured that we were able to understand before she moved on to next topic/discussion. She is also helpful and attended to all our questions. Hope to see her in our other modules too.

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Lin-Yi Ong

Thank you Kenneth, for the insightful course and I’ve learnt a lot from it. Kenneth is very kind, patient and goes the extra mile to address any doubts that you have.

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Start Your Learning Journey with FirstCom Academy Today

Contact FirstCom Academy Singapore for digital marketing training courses

Frequently Asked Questions

What is Google Analytics (GA)?

Google Analytics (GA) is a web analytics service that provides website traffic statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. It collects data from your websites and apps to create reports that provide insights into your business.

Is the Google Analytics course worth it?

The curriculum aims to provide practical training using real-world case studies. Our learners develop in-demand data analytic skills through our Google Analytics course and receive a WSQ-SkillFuture Certificate upon completion.

What can I do after the Google Analytics course?

You can create and install Google Analytics on your website to analyse the website's audience and onsite behaviour. You will be able to interpret data regarding your website’s performance using Google Analytics to optimize the website for goal conversions. You will also be able to maximise your paid and non-paid marketing efforts based on data-driven decisions.

How long does it take to complete the Google Analytics course?

It takes 2.5 days to complete this Google Analytics course.

What certificates do I get after completing the Google Analytics course?

Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a SkillsFuture WSQ Statement of Attainment (SOA).

What do I need to bring for the Google Analytics course?

You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.

How do I register for the Google Analytics course?

You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.

Which payment methods are accepted?

We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.

Making Business Decisions with Google Analytics