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Google Search Engine Optimisation (SEO)
Google is the most popular search engine and is often the first option consumers research to purchase a product or service. Users trust search engines, and with a higher search ranking on Google, there is also a higher probability of your website generating more traffic.Do you know how Google determines the search ranking results on its platform and how you can get a website to rank better? Learn how SEO affects a website’s visibility on search engines, such as how Google prioritises some domain names over others, and the best practices you can do to optimise your website to rank higher.
Course Outline
Course Ref. No.: TGS-2021010043 / Mode of Training: Classroom
- Learn how SEO works and how Google’s algorithm calculates your website ranking.
- Get hands-on experience performing keyword research to identify potential keywords with high search volume.
- Learn how to conduct SEO audits and improve existing website SEO by using appropriate title tags, domain URLs, meta-descriptions, page speed optimisation and more.
- Understand how to use free tools like SimilarWeb to conduct competitor analysis.
- Learn practical skills that can be applied to your business immediately — from industry professionals with on-the-ground job experience
Skills Acquired
- SEO Strategy Development: Gain knowledge & techniques to improve website visibility
- Keyword Research: Conduct keyword research to identify relevant & high-ranking keywords
- On-Page Optimisation: Learn strategies to optimise website elements
- e.g. titles, headings, meta descriptions
- Off-Page Optimisation: Discover off-page optimisation techniques
- e.g. link building
- SEO Analytics: Gain proficiency in using analytics tools to track and analyse website performance
Hands-on Learning Activities
- Keyword Optimisation: Conduct thorough keyword research & strategically incorporate relevant keywords into website content
- Content Brainstorming: Brainstorm different types of SEO-friendly content
- e.g. product pages, informative videos, engaging blog posts
- SEO Content Brief Creation: Draft a comprehensive SEO content brief
- e.g. objective, topic, target audience
- Website Performance Review: Analyse the performance of the website using tools like Ubersuggest and Semrush
Platforms & Tools Introduced
Google, Ubersuggest, Semrush
Competency Assessment
- Case Study & Practical
- Perform keyword research, analyse web analytics, & create SEO strategies to boost organic search visibility
Step 1 (Select Training Center)
Step 2 (Select Date)
- Select the time slot to enroll the course
- Available
- Selling Fast
- Full Enrollment
Course Fees & Subsidies
SMEs | |
Course Fees | |
70% SkillsFuture (SSG) Subsidy | |
Nett Fee |
Non SMEs | |
Course Fees | |
50% SkillsFuture (SSG) Subsidy | |
Nett Fee |
Additional Support | ||||
Additional Support via Absentee Payroll |
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Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
- Nett Fee is subject to 9% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (40 years and above) | |
Course Fees (Before GST) | |
9% GST | |
70% SkillsFuture (SSG) Subsidy | |
Nett Fee |
Singapore Citizens (21-39 years old) & PR | |
Course Fees (Before GST) | |
9% GST | |
50% SkillsFuture (SSG) Subsidy | |
Nett Fee |
Additional Support | |
SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
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PSEA eligible for Singapore citizens aged below 30 |
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NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
- Nett Fee are inclusive of GST charged based on the full course fees.
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.
Certification
3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training
Learn from and interact with certified trainers with years of proven training and industry experience
Localised syllabus and case studies co-curated with proven subject matter experts
FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.
Unleash Your Potential with In-Person Training at Our Centers of Excellence
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Lifelong Learning Insitute (LLI) Training Center
Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.
Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.
Woods Square Training Center
Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.
It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!