Facebook and Instagram Advertising

Throughout the course, you'll gain hands-on experience using Facebook's powerful advertising tools, such as the Meta Business Suite and Facebook Ads Manager. You'll learn how to target the right audience, create engaging ad formats, and measure your campaign's success using key performance indicators. Our expert instructors will guide you through best practices and share real-world case studies to help you understand what works and what doesn't in the world of Facebook advertising.

In addition to Facebook, our course also covers Instagram marketing strategies. You'll discover how to create stunning visuals, write captivating captions, and leverage Instagram's unique features to build brand awareness and drive engagement. By the end of this course, you'll have a comprehensive understanding of how to run successful ad campaigns across both Facebook and Instagram.

Course Outline

Course Ref. No.: TGS-2021007092  /  Mode of Training: Classroom

  • Best practices for setting up Facebook ads on a Facebook Business account. 
  • Step-by-step guide on setting up and running your Facebook ad campaign. 
  • Valuable knowledge which encompasses the various Facebook advertising formats (Photo, Video, Collection and Messenger) to create engaging ads. 
  • Analysing and interpreting data from Facebook campaign reports to optimise performance.
  • Evaluating campaign effectiveness based on budgets, schedules, and alternative media options to maximise ROI.
  • Leveraging third-party tools to enhance your Facebook ad campaigns and streamline your workflow.
  • Conducting competitor analysis using Facebook page transparency to enhance your advertising strategy.
Facebook marketing course Singapore newsfeed on mobile phones
Traning skills acquired

Skills Acquired

  • Advertising Campaign Creation: Develop the skills to create effective advertising campaigns 
  • Facebook Targeting Techniques: Learn how to use Facebook’s targeting tools to reach your ideal audience 
  • Visual Design using Canva: Create visually appealing engaging advertisements
  • Ad Campaign Tracking with Facebook’s Ads Manager: Track & analyse the success of ad campaigns using Facebook’s Ads Manager
Hands-on learning activities

Hands-on Learning Activities

  • Utilise Facebook Ads Library: Identify & analyse your competitors’ advertising strategies
  • Design Attractive Creatives on Canva: Create visually appealing and attention-grabbing images and videos that stop scrollers in their tracks and drive engagement.
  • Set Up an Advertising Campaign with Facebook Ads Manager: Put your newfound knowledge into practice by setting up a real Facebook advertising campaign using Ads Manager.
  • Create an Instagram Marketing Strategy: Learn how to create captivating Instagram posts, stories, and reels that showcase your brand’s unique personality and engage your target audience.
  • Analyse and Optimize Campaign Performance: Analyse and make data-driven decisions to optimise your Facebook and Instagram ad campaign for better results and higher ROI.
Digital marketing platforms and tools introduced

Platforms & Tools Introduced

Meta Business Suite, Canva

Competency Assessment

Competency Assessment

  • Written & Practical
    • Campaign objectives, marketing mix factors, budgeting, campaign management tactics
Join our 42,000+ learners in striving for a better future today.
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  • Select the time slot to enroll the course
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Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee
Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction
Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

SME Eligibility Criteria
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee
Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

  • Nett Fee are inclusive of GST charged based on the full course fees.
  • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
  • NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

Certification

Candidates who complete each course with at least 75% attendance and demonstrate competency during assessments will receive a Certificate of Completion by FirstCom Academy and WSQ Statement of Attainment.

3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Grace Koh
course-information
Grace Koh

Grace is an ACTA-certified trainer who brings her strong track record of successfully driving digital transformation into the classroom.

Joshua Judah
course-information
Joshua Judah

Joshua is an ACLP-certified trainer with a varied background in the Service and Digital Marketing Industry. Learners are sure to find his lessons fruitful, fun and interesting.

Gold Poovan
course-information
Gold Poovan

Poovan is a highly experienced, ACTA/ACLP-certified trainer and digital marketing expert with over 20 years of management, customer service, and marketing.

Paul Lim
course-information
Paul Lim

Paul is a highly experienced Digital Marketing Strategist and Meta Blueprint trainer with a strong passion for adult education.

Qisti Razan Putra
course-information
Qisti Razan Putra

Qisti Razan Putra is a highly passionate and accomplished educator with a wealth of experience in both the Education industry and Info-Comm Technology.

Shawn Yeo
course-information
Shawn Yeo

Shawn is a well-versed Social Media Strategist with over 7 years of experience assisting his clients with social media marketing, brand outreach and influencer engagement.

Daryl Kang
course-information
Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Ronald Chua
course-information
Ronald Chua

Eugene Chow
course-information
Eugene Chow

Eugene possesses extensive expertise in cybersecurity, cloud platform development, digital marketing, and tech leadership with over a decade of experience.

Localised syllabus and case studies co-curated with proven subject matter experts

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

Unleash Your Potential with In-Person Training at Our Centers of Excellence

Elevate your skills through interactive learning experiences

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Paya Lebar
Woodlands

Lifelong Learning Insitute (LLI) Training Center

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11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.


Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.


Woods Square Training Center

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6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.


It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!


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Maximum skills transfer through hands-on on-premise training approach

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Rated 4.9 Google Review star ratings stars by more than 14,126 happy learners on Google Reviews

christine huang

Christine Huang

Irene Santoso is a great trainer for the FB/IG course. Her training is very clear, gives relevant examples and engaging. Learnt quite a fair bit from her. The course material provided is very extensive. Great for people who want to try out FB/IG ads. You will definitely have a better idea, and tools equipped to begin the journey.
....
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Google Reviews by SkillsFuture course participants

Nasir Eusof

I recently attended the Facebook & IG marketing course led by Feng Deng, and I couldn't be happier with the experience. Feng's knowledge and expertise in the subject matter is truly impressive. Throughout the course, I learned step-by-step how to create my own Facebook ads, and Feng was able to provide real-life examples to help me overcome any issues that arose. I feel much more confident in my ability to effectively market my business on these platforms thanks to the skills I learned in this course. I highly recommend it to anyone looking to improve their social media marketing skills.
....
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Google Reviews by SkillsFuture course participants
zhongming thong

ZhongMing Thong

Ms Elaine Teo is really very understanding and knowledgeable. Knowledgeable on the current market trends in Facebook and Instagram. She is also very understanding in handling elderly folks with difficulties problems in the course notes.
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Google Reviews by SkillsFuture course participants
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Roger Leow

Class is very informative and I learnt many online tools to further enhance my sales through Facebook /IG marketing. Kudos to FirstCom trainer, Paul Lim for conducting very fun and motivational lessons. Pantry area for food and refreshments which are included are very nice as well.
....
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Google Reviews by SkillsFuture course participants

JJ Ang

Attended the trainer - Elaine’s Facebook and Instagram course. She gave very practical examples and a lot of them are applicable to my business. She has also provided resources where I can enhance my creative ads. Highly recommended for businesses if one to expand its reach of customers digitally.
....
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Google Reviews by SkillsFuture course participants

Norain Salleh

The instructor Mr Paul Lim for FB marketing was very detailed and very patient. He is quite fast and it help us to be attentive in class all the time. Very engaging and very easy to understand. Really appreciate his sharing of knowledge.
....
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Google Reviews by SkillsFuture course participants

Leon Chua

I have attended how to run successful Facebook and Instagram Ads. I have gained insight on how to run ads on Facebook in particular using Facebook ad manager. This allows me to get more leads/sales. Trainer Shuan provided lots of real life examples to help us to get a better understanding how to run a effective ad campaign.
....
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Google Reviews by SkillsFuture course participants

Alvina Foo

Attended Fern Deng - How to run Facebook Instagram Ads May 22-24. Love the trainer as she is very patient with guiding us along. From someone who was concerned and not aware about certain functions in Facebook to being much more confident today. I am very grateful and thankful. I will want to attend her course again.
....
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Google Reviews by SkillsFuture course participants

Jesse Chan

I enrolled in the 'How To Run Successful Facebook Ad Campaign To Increase Your Sales Revenue' course (8-10 Feb) in FirstCom Academy. It was very insightful and I learnt a lot of concepts I can use to apply in my own business to help it flourish more. I was taught by Kala and I liked how informative the trainer was and was also able to use actual real life examples to enhance the lesson content and help me understand how to operate the system better.
....
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Google Reviews by SkillsFuture course participants
W

Wilson Yeo

Daryl Kang's 2.5-day Facebook Ad marketing course was an insightful and practical learning experience. His expertise in the field and clear explanations of concepts helped to demystify the often-complex world of Facebook advertising. The course provided actionable strategies that can be implemented immediately to improve ad performance. Overall, I would highly recommend this course to anyone looking to upskill in Facebook ad marketing.
....
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Google Reviews by SkillsFuture course participants

Hazirin Hassan

I attended a Facebook and Instagram Ad Campaign course with Trainer Jeff Goh. He is a very knowledgeable and helpful trainer who really wants to teach the students and ensure they really understand the topic. He also shares additional information outside of the slides to us. I would recommend this course if you are thinking of increasing your sales revenue and need help in doing it.
....
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Google Reviews by SkillsFuture course participants

Wes Ee

I’ve learned so much about how to create a FB/IG ad page or digital marketing ad. This is very useful for my business and how to generate the leads/ sales. Without knowing this, I didn’t even know how to bring more sales to my company. Despite it not being suitable for my business, at least I’ve gained the knowledge on how to create ad manager in FB. Thanks for the Sandra Tan for the informative knowledge about the course.
....
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Google Reviews by SkillsFuture course participants

Jagdave Bashi

Trainer Kent Toh conducted his class on Facebook Ads management with experience and expertise. The course content is structured perfectly for effective learning and the hands-on learning approach contributed to the learning as well. Queries were answered accordingly.
....
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Google Reviews by SkillsFuture course participants
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Caitlin Loo

I've just completed the course on how to run successful Facebook and Instagram ad campaigns to increase sales revenue. It gave a me a good understanding on how to come up with a FB/IG Ad campaign step-by-step, as well as how to go about actually setting up an ad campaign using Ads Manager. My trainer was Kent who was very approachable and detailed in his explanations whenever any of us had questions!
....
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Google Reviews by SkillsFuture course participants

Start Your Learning Journey with FirstCom Academy Today

    Contact FirstCom Academy Singapore for digital marketing training courses

    Frequently Asked Questions

    What is Facebook Marketing?
    Facebook marketing is the practice of using Facebook to promote a brand and maintain its presence on Facebook. Facebook marketing refers to both organic (free) postings/interactions, and paid, or "boosted" posts. Facebook Ads is the advertising platform of the social network Facebook that aims to promote products and services through ads of text, image or video.
    What can I do after the Facebook Marketing course?
    You can maximise your budget to run effective advertisements on Facebook and Instagram to generate leads for your business. You will be able to evaluate your advertisement campaigns using free tools provided such as Facebook Ads Manager. You will also be able to use social media as a tool to interact with your community to increase the engagement rate and portray higher brand credibility to new followers.
    How long does it take to complete the Facebook Marketing course?
    It takes 2.5 days to complete this Facebook marketing course.
    What certificates do I get after completing the Facebook Marketing course?
    Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a SkillsFuture WSQ Statement of Attainment (SOA).
    What do I need to bring for the Facebook Marketing course?
    You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.
    How do I register for the Facebook Marketing course?
    You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.
    Which payment methods are accepted?
    We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.

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